The Power of Social Media

With the millions of apps, websites and other platforms for people to communicate through media that are all over the internet these days, this is truly the age of social media. Teenagers and youngsters are the top users of most social media platforms on the internet. like Western countries social media is a huge part of Iranian culture.

75 million inhabitants and more than half (40 millions) of Iranians are online. Furthermore, there are 1.26 mobile phones per person in this Middle Eastern country. So this would be ideal condition for successful online marketing and advertising endeavours. Despite the censorship difficulties, Iranians can be reached via local networks, as well as through some Western websites. Half of the online Iranians, access blocked networks such as Facebook and

YouTube via VPN connections. But there are also a few local social networks that are very popular amongst the population which are perfectly suited for online marketing and advertising campaigns.

Aparat

Aparat is the Persian version of YouTube. More than 13 million visitors per month make this video sharing platform one of the biggest sites in Iran. It is also one of the few sites that allows you to create a profile and to place ads.

Telegram, Instagram and Twitter

These three social networks are the most frequented in Iran and should be considered for every social media marketing. Every single users potentially can be the ambassador of your brand and the message you are trying to send out.