Direct Marketing & POS

Direct marketing is a type of advertising campaign that seeks to elicit an action from a selected group of consumers in response to a communication from the marketer. The communication itself may be in any of a variety of formats including postal mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. Customer response should be measurable.

A point of sale (POS) is the place where sales are made. On a macro level, a POS may be a mall, a market or a city. On a micro level, retailers consider a POS to be the area where a customer completes a transaction, such as a checkout counter. It is also known as a point of purchase.
Point of Sale (POS) materials are used for executing advertising campaigns, exhibitions and presentations. As an effective marketing tool, well thought out and properly presented POS materials attract consumer attention and promote the brand. Due to their appealing and informative nature, POS materials are capable of stimulating purchases directly at the point of sale.

Avideh offers services in design, print and development of a variety of POS materials including the following:

  • Email Marketing
  • TeleMarketing
  • Couponing
  • Direct response marketing
  • Direct mail
  • Direct selling
  • Community marketing
  • Wobblers
  • Shelf-talkers
  • Stoppers
  • Price tags
  • Packaging
  • Promotional stands
  • Roll-stands
  • Banners
  • Hard posters, etc.
digital print ads